Articles by Sandro Groganz
Sandro Groganz
The founder of InitMarketing, Sandro Groganz is an acknowledged expert in the field of Open Source marketing. Formerly VP of marketing at Mindquarry (an Open Source startup financed by Hasso Plattner Ventures) and VP communication at eZ Systems (the creator of the Open Source content management system eZ Publish), Sandro also has a solid background as a PHP developer, consultant and author contributing to a number of books on LAMP programming. He maintains a blog over at http://sandro.groganz.com and you can reach him via Twitter as @ordnas.
Europe leads the world in open source adoption and development, so it’s no coincidence that many open source communities and vendors based in the US are interested in reaching across the Atlantic. This article explores the differences between the US and Europe and provides insight about how communities and vendors can bridge the gap to test and develop new markets within Europe.