Articles by Sandro Groganz
Sandro Groganz
Age of Peers co-founder Sandro Groganz is an expert in the field of open source marketing. He started Initmarketing, the Open Source Marketing Agency, which subsequently merged into Age of Peers. He served as vice president of marketing at Mindquarry, an open source startup financed by Hasso Plattner Ventures, and vice president of communication at eZ Systems, the creator of the open source content management system eZ Publish. Groganz also has a solid background as a PHP developer, consultant, and author; he has contributed to a number of books on LAMP programming. For more information, visit www.ageofpeers.com or his weblog.
Before your company makes the decision to expand into a major new market, you need to do some serious prep work. In this article, open source marketing guru Sandro Groganz offers a six-point plan to help American open source companies that are ready to open new markets in Europe.
Europe leads the world in open source adoption and development, so it’s no coincidence that many open source communities and vendors based in the US are interested in reaching across the Atlantic. This article explores the differences between the US and Europe and provides insight about how communities and vendors can bridge the gap to test and develop new markets within Europe.
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